Alessandra is an expert in mass communications and large-scale mobilization, with vast experience in organizing, mobilizing, and film and TV production.

She is the co-founder of NOSSAS, Brazil’s largest membership-driven campaigning organization, where she was Executive Director for 12 years. She is also the showrunner of Greg News, a hit political satire show on HBO Latin America. She has directed multiple opinion videos for The New York Times, and is the producer on two feature-length documentaries being directed by Academy Award nominee Petra Costa, one of them in partnership with Plan B, Impact Partners and Play/Action.

Alessandra sits on the Board of Trustees for two organizations with a strong focus on cultural and narrative strategy: Meliore Foundation, which hosts the Global Strategic Communications Council, the world’s biggest climate communications network; and the Institute for Culture, Communications and Impact (ICCI), Brazil’s only regranting organization focused on communications and narrative strategies. She is also part of the Social Impact Committee at Purpose, a global movement-building agency based in New York, and the Board of Advisors of the Brazil Lab at Princeton University, where she taught short courses on organizing strategies and mass communications.

After the 2022 elections in Brazil, Alessandra was invited to President Lula’s transition team, as one of the coordinators of the working group attached to the Ministry of Communications. Her thoughts have been published by The New York Times, Liberation, El PAÍS, Folha de S. Paulo, Stanford Social Innovation Review and the BBC, and shared on the TED Global Stage. She is an Obama Fellow, and in 2022, she received the prestigious Skoll Award for Social Innovation.