Tabitha is a prominent advisor to government, civil society, academia, and business on AI-related issues. She is Executive Director of Innovate Cambridge in the UK, supporting the ecosystem to drive a sustainable and inclusive innovation agenda. She is also former Chair of the UK government's AI Council and member of the Digital Economy Council. Tabitha co-founded CogX, an app, festival, and leadership summit focused on emerging technology, and Rightster, a video distribution company. In 2021, she wrote ‘How to Talk to Robots: A Girls’ Guide to a Future Dominated by AI’.