Alaphia leads Luminate Strategic Initiatives’ Campaigns & Media team which focuses on exposing the harms of Big Tech to the public and applying different levers of pressure to challenge the harmful surveillance commerce business model and its impact on democracy and society.  

Alaphia has more than a decade of campaigning experience, first at Amnesty International and then as a senior campaigner at Avaaz, where she focused on issues of media reform, human rights, and the impact of digital hate speech on minorities. One of Alaphia’s successes includes campaigning to stop the takeover of Sky Television in the UK by media mogul Rupert Murdoch. She previously worked as a news anchor and journalist at New Delhi Television, where she expanded the network’s coverage of the 2004 Indian Ocean tsunami to some of the most remote parts of South Asia.