As an Advisor for Luminate Strategic Initiatives’ Campaigns & Media team, Viktoria focuses on addressing digital threats to democracy posed by Big Tech’s surveillance commerce business model. Based in Brussels, she contributes to developing and implementing campaigns, media strategies, and grant-making initiatives that build public understanding of these harms and mobilise citizens to demand digital media that prioritise the public interest.

Prior to joining Luminate, Viktoria served as Media and Communications Officer at European Digital Rights (EDRi), where she led advocacy communications and campaigns to influence EU digital policies. She has worked extensively on crafting value-based narratives and positive storytelling to translate complex digital rights issues into accessible messages that inspire action. Viktoria is also the co-founder of a Bulgarian NGO combating disinformation in international relations and security.